Google Analytics is Google's web analytics service. Its current version, Google Analytics 4 (GA4), uses an event-based data model to measure websites and apps and connects with Google Ads and Search Console.
Indie products built as an alternative to Google Analytics will be listed here, ranked by community votes.
No indie Google Analytics alternatives have launched yet. Building one?
Launch it on IndieTideFrequently asked questions
- What are the best indie alternatives to Google Analytics?
- No indie product has been listed as an alternative to Google Analytics on IndieTide yet. Makers add their product to this page when they launch it.
- Why do people look for alternatives to Google Analytics?
- People most often switch because GA4 feels more complex than the Universal Analytics version it replaced, cookie consent and privacy rules make it harder to use in some regions, they don't want visitor data shared with an advertising company, or they want a lighter script and a single-page dashboard.
- What should I look for in a Google Analytics alternative?
- Compare cookieless tracking that may not need a consent banner; where data is stored and who owns it; script size and its effect on page speed; and goals, events and an import of your old data. Where you can, test each option with your own data before you switch.
- How are these Google Analytics alternatives ranked?
- By community votes, most voted first. Makers list their own product as an alternative to Google Analytics when they launch it on IndieTide, and signed-in members vote once per product.
- How can I list my product as a Google Analytics alternative?
- Launch it on IndieTide and enter "Google Analytics" in the "An alternative to" field of the submit form. Your product appears on this page once its launch week begins.